Cookie policy

Antenatal by Cells4Life is a trading name of Cells4Life Group LLP. This Cookie Policy explains how we use cookies and similar technologies on antenatal.cells4life.com. It should be read alongside our Privacy Notice.

Cells4Life’s websites and online services may use “cookies”. Cookies enable you to use shopping baskets and to personalise your experience on our sites, tell us which parts of our websites people have visited, help us measure the effectiveness of ads and web searches, and give us insights into user behaviour so we can improve our communications and products.

You can disable cookies in your web browser by choosing to block cookies, for details please check with your provider to find out how to disable cookies.

Because cookies are used throughout our websites, disabling them may prevent you from using some parts of the sites.

The cookies used on our websites have been categorised based on the guidelines found in the ICC UK Cookie guide. When you first visit antenatal.cells4life.com you will be asked, via our consent banner, whether you accept non-essential cookies. You can change your choices at any time using the cookie-preferences link in the footer of the site. We use the following categories on our websites and other online services:

Category 1 — Strictly Necessary Cookies

These cookies are essential to enable you to browse around our websites and use their features. Without these cookies, essential features such as logging in to your account, the shopping basket and the checkout cannot be provided.

Category 2 — Performance Cookies

These cookies collect information about how you use our websites — for instance, which pages you go to most. This data may be used to help optimise our websites and make them easier for you to navigate. All information these cookies collect is used to produce aggregated statistics and is configured so that it does not directly identify you.

Category 3 — Functionality Cookies

These cookies allow our websites to remember choices you make while browsing. For instance, they may be used for remembering that you are signed in to your account, remembering the cookie choices you have made and remembering your video player preferences. The information these cookies collect will not personally identify you, and they cannot track your browsing activity on other websites.

Category 4 — Targeting and Advertising Cookies

These cookies are used by us and our advertising partners to deliver advertisements that are more relevant to you and your interests, and to measure how effective our advertising campaigns are. They may be used to remember the websites you have visited and to share that information with third parties such as advertising networks, social media platforms and analytics providers. These cookies are only set when you have given your consent through our cookie banner.

The main cookies set by this website are: viewed_cookie_policy, which records your cookie consent choices and is kept for up to 12 months; WordPress account cookies, which keep you securely signed in; and WooCommerce basket and checkout cookies, which support purchases. Our consent banner also uses equivalent browser storage to remember your choices. Cookies in Categories 2 and 4 are set only by the analytics and advertising services described above and only in line with your consent choices.

How to manage cookies and site data in your browser

Through the following links, you can go to the pages of the most used browsers to learn about how to manage cookies and data from websites.

Changes to this Cookie Policy

We may update this Cookie Policy from time to time. The version that applies to you is the one published on antenatal.cells4life.com on the day you use the website.

Contact

If you have any questions about our use of cookies, please contact us at enquiry@cells4life.com.